2026

Convincing users to settle in for a show when they only came to check a score.

Product Redesign Sports Data Analytics

Leading and initiating an end-to-end revamp of the mobile video ecosystem, we engineered a phased rollout from snappy 30-second “Buzz” reels to deep personalization. The result? Daily active watch time jumped by nearly 2x, transforming a raw content dump into an addictive…

2026

The app's first hello back, and the feature brands now pay to be part of.

0 → 1 Feature Sports Interaction Design

Cricbuzz only ever talked at its users. Polls became the first place the app asked a question back. Curated questions outpulled automation tenfold, one day crossed 13.7 lakh votes, and the feature turned into revenue-generating inventory…

2026

The feature pitch that turned data crumbs into a massive cultural moment.

Concept Design Sports Product Strategy

What happens to user engagement when the tournament ends? Usually, it plummets. I pitched a personalized, shareable recap engine designed to turn millions of fans into organic…

2026

IN THE WORKSHOP

Cricbuzz & Willow TV Revamp

Product Design TV App WIP

An end-to-end architectural revamp of the television viewing experience across the Cricbuzz and Willow TV apps.

Coming soon

2023

The app that reads your textbook so you don't have to Google it.

AR EdTech Interaction Design

Scan a page, and the tough concepts pop out as 3D models and instant explanations. Help comes to the textbook — instead of the student wandering off to find it.

2024

A habit and tips tracker that doesn't feel like homework at 3 AM.

Product Designer Freelance Parenting

Sleep, feeds, diapers, three things every exhausted new parent needs logged in ten seconds flat. I designed TinyPal to get out of the way and let the logging happen one-handed, half-asleep.

Check it out live

2022–2023

Embibe state government dashboard preview

A first job that refused to stay one job.

UI/UX Designer Ed-Tech Experience

A year and a half at Jio Embibe, designing across phones, laptops, government dashboards, 86-inch smartboards and AR. The design system nobody sees, still saving hours today…

The work, in context.

Convincing users to settle in for a show when they only came to check a score.

The app's first hello back, and the feature brands now pay to be part of.

The feature pitch that turned data crumbs into a massive cultural moment.

Cricbuzz & Willow TV Revamp

The app that reads your textbook so you don't have to Google it.

A habit and tips tracker that doesn't feel like homework at 3 AM.

A first job that refused to stay one job.