grayfrost/
grayfrost/
website
website
Grayfrost Website
Grayfrost Website
Grayfrost Website
Grayfrost Website
Designing a Digital Identity from Scratch
Designing a Digital Identity from Scratch
Designing a Digital Identity from Scratch
Designing a Digital Identity from Scratch
Challenge
Challenge
Challenge
Grayfrost, an ERP startup for the Ed-Tech sector, needed a website that not only informed but also engaged. With no existing design to build upon, I had to define the visual identity, brand storytelling, and user journey from scratch.
Grayfrost, an ERP startup for the Ed-Tech sector, needed a website that not only informed but also engaged. With no existing design to build upon, I had to define the visual identity, brand storytelling, and user journey from scratch.
Grayfrost, an ERP startup for the Ed-Tech sector, needed a website that not only informed but also engaged. With no existing design to build upon, I had to define the visual identity, brand storytelling, and user journey from scratch.
Grayfrost, an ERP startup for the Ed-Tech sector, needed a website that not only informed but also engaged. With no existing design to build upon, I had to define the visual identity, brand storytelling, and user journey from scratch.
My Approach
My Approach
My Approach
Competitive Analysis: Studied industry leaders to understand best practices & differentiation points.
Brand Palette & Identity: Defined a cohesive color scheme & typography based on Grayfrost’s branding.
Value Proposition Clarity: Structured content to highlight key offerings upfront.
Wireframing & Layout: Created initial wireframes to map out user flow and information hierarchy.
Competitive Analysis: Studied industry leaders to understand best practices & differentiation points.
Brand Palette & Identity: Defined a cohesive color scheme & typography based on Grayfrost’s branding.
Value Proposition Clarity: Structured content to highlight key offerings upfront.
Wireframing & Layout: Created initial wireframes to map out user flow and information hierarchy.
Competitive Analysis: Studied industry leaders to understand best practices & differentiation points.
Brand Palette & Identity: Defined a cohesive color scheme & typography based on Grayfrost’s branding.
Value Proposition Clarity: Structured content to highlight key offerings upfront.
Wireframing & Layout: Created initial wireframes to map out user flow and information hierarchy.
Designing for Engagement: UI, Animations & AI Integration
UI, Animations & AI Integration
Designing for Engagement: UI, Animations & AI Integration
Intuitive Layout: Balanced visuals & text to guide users seamlessly.
Microinteractions & Animations: Added subtle yet effective motion elements for a dynamic experience.
AI-Powered Imagery: Used Adobe Firefly to create custom imagery that aligned with the brand.
Intuitive Layout: Balanced visuals & text to guide users seamlessly.
Microinteractions & Animations: Added subtle yet effective motion elements for a dynamic experience.
AI-Powered Imagery: Used Adobe Firefly to create custom imagery that aligned with the brand.
Intuitive Layout: Balanced visuals & text to guide users seamlessly.
Microinteractions & Animations: Added subtle yet effective motion elements for a dynamic experience.
AI-Powered Imagery: Used Adobe Firefly to create custom imagery that aligned with the brand.
Intuitive Layout: Balanced visuals & text to guide users seamlessly.
Microinteractions & Animations: Added subtle yet effective motion elements for a dynamic experience.
AI-Powered Imagery: Used Adobe Firefly to create custom imagery that aligned with the brand.
Conclusively the website wasn’t just a digital presence—it was the gateway to Grayfrost’s ecosystem. As the primary touchpoint for users, it played a crucial role in establishing credibility and driving sign-ups, ultimately shaping the startup’s market positioning. By combining strategic UX, engaging visuals, and AI-powered design, I ensured that Grayfrost’s first impression was not only impactful but also conversion-driven. This was just the beginning, setting the stage for a scalable and user-centric venture.
Conclusively the website wasn’t just a digital presence—it was the gateway to Grayfrost’s ecosystem. As the primary touchpoint for users, it played a crucial role in establishing credibility and driving sign-ups, ultimately shaping the startup’s market positioning. By combining strategic UX, engaging visuals, and AI-powered design, I ensured that Grayfrost’s first impression was not only impactful but also conversion-driven. This was just the beginning, setting the stage for a scalable and user-centric venture.
Conclusively the website wasn’t just a digital presence—it was the gateway to Grayfrost’s ecosystem. As the primary touchpoint for users, it played a crucial role in establishing credibility and driving sign-ups, ultimately shaping the startup’s market positioning. By combining strategic UX, engaging visuals, and AI-powered design, I ensured that Grayfrost’s first impression was not only impactful but also conversion-driven. This was just the beginning, setting the stage for a scalable and user-centric venture.
Let'S WORK
Let'S WORK together
Let'S WORK
TOGETHER
TOGETHER
CONTACT
CONTACT
CONTACT
CONTACT
sfcritik01@gmail.com
sfcritik01@gmail.com
RITIK SINGH
RITIK SINGH
RITIK SINGH
RITIK SINGH